The Modesto Irrigation District (MID) was the 2nd irrigation district to be established in California in 1887, serving over 100 water and electric customers.
MID was looking to take their community affairs initiatives in to the digital age, by tying their current awareness campaigns to a digital footprint. They oversee the rights for water and power for thousands of customers and their irrigation system is the lifeblood for over 3,000 farms in Central California. They came to Final Cut Media to help them tell their story, and position their work for an emerging generation of customers and concerned citizens.
Working with MID, we’ve produced a series of digital and social media content vignettes, focused on issue-based public awareness. This includes overseeing the digital strategy for the ‘Worth Your Fight’ campaign, aimed to inform the public on water rights issues that face our rivers. The result has been content that has been viewed over 100,000 times by viewers all over the world.
Video Production, Graphic Design & Animation, Drones