THE CLIENT:

Dataprise, one of the nation’s largest IT management firms, based in Washington DC with locations throughout the Mid-Atlantic and Northeast.

 

THE CHALLENGE:

Dataprise was looking to aggressively grow their reach. With a newly-minted brand in hand, they wanted to increase their awareness beyond the Mid-Atlantic and Northeast. They selected Final Cut Media to help them shape their story for new clients and employees alike.

 

THE RESULT:

We created a recruitment video which focused on their new brand positioning and opportunities to live and work in Washington DC, which resulted in increased growth and awareness of the brand through their digital channels. Dataprise uses their recruitment video as the anchor of the recruitment process, seeing a large jump in interested recruits, according to their Director of HR.

We’ve produced 8 “Winning with IT” videos, which give potential clients a glimpse in to the scale of services Dataprise offers. Their large sales team uses these videos as part of their drip marketing strategy to potential clients.

 

CLIENT SERVICES:

Recruitment Marketing, Video Production

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