Prime Shine Car Wash, California’s largest independent car wash company.
Prime Shine was looking to enhance their recruitment strategy, with the addition of an in-house recruitment manager. They felt the need to produce content that was in-line with their brand and message. They turned to Final Cut to take their message, understand it, and make it a visual reality.
Through working with the client, and learning their brand, we understood that they were “more than just a car wash” – and create a brand story that encompassed that. We took their initial plan of one video and created three unique pieces, each focused on verticals of opportunity at Prime Shine. The content was bonded by a common goal – that there is more to Prime Shine than just washing cars. We dove deeper.
Graphic Design, Animation, Video, Branding